Demos in the Demoplex come alive on stage!
Founders and leaders of these top-rated solutions present on stage accompanied by large screen demos. You get to see the value and ease of each solution pretty quickly. The Oralplex will move at a pretty fast clip--so don't miss a moment.
| Keynote Presenters |
Kevin Lee, Executive Chairman and Co-Founder, Did-it.com Leading the Evolution… since 1996, New York, USASearch Engine Marketing an Integrated Approach To fully exploit SEM and SEO your team requires unique skills, technology and expertise. In addition, mastering search requires that executives from the CEO and CMO to the Internet Marketing Manager understand the strategic implications of simple vs complex campaign structures and ROI formulae. Most current SEM campaigns ignore critical data that if weighed would result in a far more profitable implementation. The search engines are morphing into one stop automated advertising portals. Are you ready to tap the power that the engines are unleashing though their APIs? Kevin Lee Did-it.com Co-Founder & Executive Chairman is an acknowledged SEM and SEO expert. Kevin has translated his eleven years of search marketing expertise into proven PPC search success strategies and Did-it’s proprietary Maestro  search campaign technology. Did-it’s Maestro technology and strategies combine to give clients a dramatic advantage in the paid search marketplace. Kevin’s weekly column for ClickZ is read by thousands. Kevin is a founding board member of SEMPO as well as its first elected Chairman, he serves on the Search Council for the Association for Interactive Marketing, and the IAB Search Committee. Kevin is regularly quoted by the news media including the Wall St. Journal, Business Week, New York Times, CNET, USA Today, San Jose Mercury News, DMNEWS and Catalog Age. Dozens of industry conferences invite Kevin to share his knowledge and expertise, and Kevin has lectured at NYU, Columbia, Fordham and Pace Universities. Kevin’s expertise is also valued by industry analysts and the investment community. Kevin earned an MBA from Yale School of Management in 1992. |
John Stichweh, Director, Global Interactive Marketing,
The Coca-Cola Company
, Atlanta, Georgia, USAJohn Stichweh leads the global Coca-Cola TM and Sprite TM Digital Marketing Programs for The Coca-Cola Company (TCCC). Additionally, John has responsibility for TCCC's Global Digital Marketing Platform which is a cohesive set of digital marketing engines used by Coca-Cola Digital Marketers around the world. Prior to this role, John worked with Procter & Gamble for 15 years. His final role with P&G was as head of Interactive Marketing for Baby and Family Care, where he was responsible for the largest interactive program at P&G, Pampers, among others. John received a BA in MIS from The University of Dayton and an MBA from Xavier University. John has been married for 14 years to Lisa Barhorst Stichweh. Lisa and John currently reside in Atlanta, Georgia with their 3 children, Gabrielle, Michael and Sean. |
Larry Weber, Chairman, W2 Group Inc., Waltham MA, USAMarketing to the Social Web: How Digital Customer Communities Build Your Business Today, marketing is exploding with possibilities as it reaches out into new media and models. Marketers have an exceptional opportunity to use these new tools and models to reach new  markets, even in a fragmented media landscape. This session will help participants understand the context of the new marketing and prioritize what they need to do to build customer communities in a time of marketing pandemonium. Weber will present specific approaches to find and engage customers, describe newly available tools and platforms, and discuss how to apply them to achieve growth. While covering various social media tools, he will provide deeper insights into examples how companies can build a long-term digital vision that strengthens corporate reputation, builds brands, generates leads, drives sales, and more.
Larry Weber is chairman of W2 Group, a global marketing services ecosystem that helps CMOs in their new role as builders of communities and content aggregators. W2 Group companies, including Digital Influence Group and Racepoint Group, are leaders in social media marketing in both paid and unpaid media. In 1987 Weber started his own public relations company, The Weber Group, which within a decade became the world's largest technology public relations firm. The Interpublic Group of Companies purchased The Weber Group in late 1996, and in early 2000, Weber was named chairman and CEO of Interpublic's Advanced Marketing Services group, including the company's public relations, research and analysis, and entertainment holdings. Weber serves on a number of boards for corporations, non-profit organizations and academic institutions. He is the co-founder and Chairman of the Board of Directors of the Massachusetts Innovation and Technology Exchange (MITX), the largest interactive advocacy organization in the world. Weber served as a member of Massachusetts Governor Deval Patrick's Transitional Technology Working Group, which was tasked with providing strategic recommendations for the state to become the leader in digital governance and digital inclusion, and continues to advise the governor on technology-related issues. Weber's first book, The Provocateur: How a New Generation of Leaders Are Building Communities, Not Just Companies, was published by Random House/Crown Business in 2002. His second book, Marketing to the Social Web: How Digital Customer Communities Build Your Business, will be published by Wiley & Sons, Inc. in June, 2007. |
 John Vincent, CEO, EyeWonder, Inc.Online Advertising's "Generation Next" Mr. Vincent co-founded EyeWonder in August of 1999 and was part of the original team that pioneered the first ever Instant Play Video Ad in 2000. Under Vincent's leadership, EyeWonder has grown to become the preferred video and rich media ad vendor of many of the world's top agencies and advertisers. His vision has helped drive EyeWonder's success and helped revolutionize online advertising. As EyeWonder's CEO and Chairman, Vincent is currently positioning the company to best take advantage of the industry's astounding growth. Vincent is active in setting direction for the future of online rich media and is an Associate Board Member of the Interactive Advertising Bureau (IAB), as well as a member of the Rich Media Task Force for IAB standards and Interactive Broadcasting Committee member. He was recently appointed to the Jumpstart Automotive's Presidential Advisory Board. Vincent has also been named one of the Digital Media 100 - a special recognition in the field of leaders, influencers and innovators in the digital media industry. Prior to co-founding EyeWonder, Vincent worked extensively in the field of media and advertising with a focus and expertise in coordinating media strategies and communication. His career includes key executive and leadership positions with Leap Online, an online marketing company, the operations of which were merged with those of EyeWonder in 1999, as well as Magellan TSA, Inc., Place Space Media, and Captive Concepts, Inc. Mr. Vincent earned his bachelor's degree from Vanderbilt University. |
| Sponsoring Presenters |
 Edward "Ted" Murphy, Founder/CEO, PayPerPost, Inc., Florida, USA A world-renowned leader in interactive marketing, Edward "Ted" Murphy founded PayPerPost in early 2006. Ted launched the companies service in June and PayPerPost became the world's first Consumer Generated Advertising Network. Murphy's creative prowess and passion for unconventional marketing has earned him the ear of some of the world's largest marketing organizations including FOX, Bombardier, General Motors and Tyco. A serial entrepreneur, Murphy has founded or co-founded six companies since 1994 including MindComet, a leading interactive agency. His efforts have received national recognition, including A/V Multimedia Producer Magazine's "Top 100 Multimedia Producers" for two consecutive years. In 2006 Murphy's viral campaign created for MindComet was inducted into Marketing Sherpa's Viral Marketing Hall of Fame. Murphy is a prominent visionary, speaking and presenting to marketing and communications professionals around the world. |
| Demo Presenters Demos in the Demoplex come alive on stage every 7 minutes! |
| Edward "Ted" Murphy, Founder/CEO, PayPerPost, Inc., Florida, USA |
 Marc Poirier, Co-Founder and President, Acquisio Marc brings a passion for the history, present and future of the internet advertising industry. Harnessing a skeptikal mindset, he is an independent thinker who has the ability to make quick decisions based on the essential facts of a problem. Very much involved in sales and marketing, he contributes significantly towards defining the product's features and in making sure they meet the most pressing needs of interactive agencies. In 2000, while working as the software architect for high flying internet marketing software maker Komunik, Marc started experimenting with SEO and affiliate marketing. In March 2003 the profits from this part time pet project allowed him to quit his cushy job and plant the seeds for a new company. One year later, he teamed up with 2 former colleagues, Richard Couture and Benoit Allaire, who both shared the same vision and motivation. A very cool new software company was born - they named it acquisio. Before Komunik, Marc worked for dot bomb poster children marchFIRST and Normal Solutions, as well as for a small boutique web development shop called Webaxis Alliance. All these jobs allowed him to pay for his second life as a full time student in the Psychology department at the University of Montreal, where he studied for 9 years to obtain his Ph.D. in Cognitive Science. This episode saw him take an interest in statistics and the scientific method. He published several articles in peer reviewed journals, wrote 2 book chapters on group differences in cognitive abilities, and then, after glancing at the salary scales for University professors, he came to the immediate realization that becoming a professor was no longer an interesting option. In his spare time, he enjoys fishing for walleye in various Quebec lakes and rivers, having drinks with friends, and relaxing in the hot tub. |
